Are you thinking of self-publishing a book?  If so, check out this interesting article on self-publishing on Forbes.com — read it HERE.  Promoting your self-published book is vital.  I’ve seen a number of people self-publish their book expecting it to magically sell on its own, and get frustrated or angry when it doesn’t.  If you self-publish a book, keep in mind that you are responsible for getting it “out there” for people to find and read.